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Online Brand Protection for China

Important decisions require the right intelligence.

O2O BRAND PROTECTION's online brand protection and intelligence gathering arm is what gives our client's their competitive edge.

By integrating a disciplined workflow of sophisticated technologies and human analysis, O2O BRAND PROTECTION provides a highly qualitative approach to your online brand protection.

Our Net Monitoring and Supplier Profiling solutions keep the internet clean from fakes and infringements while simultaneously identifying the best targets for follow-up field investigation and enforcement.


Overview

IN ONE SENTENCE

Online brand protection, takedowns and intelligence gathering for China.

LAUNCHED

2011

MOST POPULAR SOLUTIONS

Net Monitoring (A)
Social Monitoring
Supplier Reports
Test Purchases

HUMAN RESOURCES

Researchers, Analysts, Lead Analysts, Web Infrastructure Experts, Computer Engineers, Paralegal

Net Monitoring (A)

Online

Not only does the Net Monitoring (A) program remove high volumes of infringements from China's notorious online marketplaces such as Alibaba and Taobao, it also analyzes the manufacturers and traders responsible for them. This solution has proven to be highly useful for brands who wish to also engage O2O for follow-up, offline brand protection, such as raids and civil actions against targets identified on the internet.

Overview
  • Focuses on China's B2B & B2C online marketplaces including Alibaba and Taobao
  • Combination human analyst/ technology solution
  • Includes product details and categorizations
  • High volume of takedowns
  • Analysis &"scoring" of manufacturers and traders
  • Interactive address maps
  • Syndicate identification
  • Monthly reporting and ROI analysis
  • Data exports or integration with client's ERP

Net Monitoring (B)

Online

The primary objective of O2O's Net Monitoring (B) solution is to detect and remove as many web pages offering counterfeit goods as possible. Especially those which are prominently indexed on popular search engines such as Google, Yahoo, and Baidu.

Overview
  • Focuses on search engines Google, Yahoo & Baidu
  • Combination human analyst/ technology solution
  • Comprehensive host, registrar and registrant info
  • Monthly reporting and ROI analysis
  • Data exports or integration with client's ERP

Social Monitoring

Online

China's social media is widely used by counterfeiters to advertise anonymously, reach their customers directly and even receive payments. In China, services like Wechat and QQ Weibo have more than 750 million active users, and are even more pervasive than their Western equivalents, such as Facebook. For some industries, social media may be the greatest challenge facing brand protection managers in the next five years.

Overview
  • Focuses on China's social media sites including WeChat
  • Combination human analyst/ technology solution
  • Includes product details and categorizations
  • Secure storage of PDF screenshots
  • Cross-platform analytics and "social influence" scoring
  • User and account profiling
  • Monthly reporting with ROI analyses
  • Data exports or integration with client's ERP

Test Purchases

Online

O2O's Analysts know how to deal with suppliers of counterfeit and parallel import goods. Requesting O2O to carry out a test purchase takes less than two minutes.

Inclusions
  • Additional supplier research
  • Relationship building with the supplier
  • Recordation of transaction
  • Full report and photo schedule
  • Warehousing of the sample
  • Forward shipping or destruction of the sample
  • Chain of custody as required
  • Available for almost any supplier in China

Supplier Reports

Online

Supplier reports gather in-depth, open-source information about any given supplier or company in China without having to leave your office or pay for a single hour of field investigation. This is one of our most popular solutions.

Inclusions
  • Business registration, Director and Shareholder details
  • Web page listings and online sales channels
  • Product listing details
  • Addresses and maps
  • Syndicate overviews (i.e., Other suppliers or "targets" with links to the original)
  • Supplier trade data and export history
  • Analysis and recommendations for next-step field investigation or enforcement

Website Reports

Online

Ideal for investigating difficult-to-trace, anonymously-operated websites, or clusters of websites, and the people or entities behind them — Leads the way for raids and civil actions, or bulk takedowns.

Overview
  • Carried out by Web Infrastructure Experts
  • Comprehensive host, registrar, and registrant information
  • Links to networked web pages and additional sales channels
  • Comprehensive backlink research and analysis
  • IP & reverse-IP address lookups

China Export Monitoring

Online

O2O identifies anomalies and target opportunities amongst a plethora of complex international trade. Available as a one-off report or monthly program.

Overview
  • China exports matching client’s trademarks and HTS codes
  • Micro and macro shipment data including weights, values, buyer names and destination addresses
  • Visualizations of the most suspicious supplier and buyer networks
  • “Birdseye” trends, insights and analysis
  • Recommendations for follow-up field investigation and enforcement
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